Temperance

The project

Temperance was a startup I co-founded with William Dorman from UPenn Wharton. He built the backend and did the business side. I built the app's entire frontend and did all of the design, which meant the brand, the mark, the colors, the type, the illustrations and the entire marketing site.

The product was an AI executive assistant, and I wanted the brand to feel premium but also warm and inviting, with almost a nature feel, to blend the worlds of AI and humanity. That's why the main color is green and the neutrals are warm.

William and I picked the name together and built the brand off of it. The mark is the haloed figure from the Temperance tarot card, and I drew a dark and a light version of it.

We stopped before the app was released, but the site is still up.

Year
2026
Role
Co-founder, Head of Design
Services
  • Brand identity
  • Web design + Web development
Link
Live site

Gallery

The Temperance cover: the mark and wordmark over a painted meadow under a wide sky.
The cover, over one of the brand's illustrations.
The full Temperance lockup: the rayed portrait mark beside the wordmark, dark on white.
The mark and the wordmark together.
The Temperance mark: a line-drawn face looking upward inside a ring of rays.
The mark, in one color at every size.
The dark mode mark: the same face and rays reversed to white on deep green.
The dark version, which I drew separately from the light one.
The iOS app icon: the rayed portrait mark on a pale plate, corners in Apple's rounded square.
The app icon, on the brand's off white.
Three App Store preview screens, each a headline above a screenshot of the app.
App Store preview screens.
Three more App Store preview screens covering undo, notes and the weekly view.
Three more, for undo, notes and the weekly view.
A phone resting on stone outdoors, showing the Temperance website's mobile home page.
The website's mobile version, on a phone.
Four upright landscape paintings side by side: a lake at dusk, a wooded valley, a meadow of lupins, a birch clearing.
The brand's illustrations, the upright set.
Four wide landscape paintings arranged two by two: a waterfall, a dawn field, a river bend, a sunset lake.
The wide set.
The X banner before and after: the original above, the production version below.
The X banner, before and after.
The Facebook banner before and after, the original above the production version.
The Facebook banner, before and after. I had to fit the same artwork into three different banner shapes.
The LinkedIn banner before and after, the original above the production version.
The LinkedIn banner, before and after.
An early Temperance mark: a solid green figure with outstretched arms, abstract rather than drawn.
Concept. An early version of the mark as a solid shape.
A concept business card front: the wordmark and a line of copy over a painted landscape.
Concept. A business card.
A second business card concept photographed beside a phone, with a QR code on the reverse.
Concept. Another business card, with a QR code on the back.
A frame from an early hero animation: a phone small in a painted riverbank scene.
Concept. A frame from an early hero animation.
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